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A Digital Marketing Toolbox Architecture For The Electronic Dance Music Industry: The Use Of Digital Marketing Tools To Reshape The Edm Scenery In The 21st Century
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| 1.77 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The peer-to-peer network and illegal music piracy has been widely adopted by the music community
since the start of the 21st century, but with the recent and dramatic rise of digital distribution services
and streaming platforms, it is easy to say that technology has had a profound influence on the Music
industry. Acting amongst fierce artistic competition and against a monopolistic market, independent
electronic music artists are struggling to find the right way to penetrate the market efficiently. In this
paper, we propose a toolbox architecture for artists and independent music producers to assist them
in choosing the right digital marketing tool for them. This toolbox provides a comprehensive set of
different technologies that can be useful in the marketing phase of the music making process. This
report also offers a comprehensive approach to the past, present, and future of the music industry,
with a focus on the newest trends that took place since COVID, including the use of NFTs. This research
will study the technological improvements currently experienced by musicians and eventually measure
how these tools have affected their success.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
Music Industry Independent Producers Technology Marketing Toolbox NFTs