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Information management as a value generator for cross-departmental activities: Digital Transformation as a Business Management strategy
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Resumo(s)
The following report presents findings regarding digital transformation activities. The study has gathered data from three different sources, secondary data coming from previous studies, primary data coming from in-depth interviews and from a personal perspective from developing activities during a professional internship. Digital Transformation has come a trending topic discussed among organizations because there are no parameters to follow that help to identify when it is necessary to digitalize a process. Recent research documents the benefits observed when applying these changes in multiple fields of work such as medicine, business administration, among others. Proving that when a manual process evolves into an automatic one, it enables people to act and work on strategic tasks more than in a simple repetitive process that can easily be accomplished by process automation. Although findings report that these evolutions are beneficial for organizations and people, the results from the in-depth interviews suggest that the problem is not that there is a lack of technology but rather a conflict with people when trying to adapt to a new technology and subsequently and new way of working. There is a misconception regarding digital transformation because employees think that their work will be replaced by a machine leading them to lose their jobs. This is a perspective that organizations and managers need to work on to implement any tool or process that can be identified as a digital transformation activity. This sentence doesn’t make sense
Descrição
Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
Digital transformation Technology Process automation Increased productivity