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I have just applied for the adoption of a Chanel bag! Consumer motivations to buy secondhand luxury goods
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Orientador(es)
Resumo(s)
The market for luxury goods is growing steadily all over the world and specially among younger
generations, which are more demanding regarding the core values of this industry. A new way of
acquiring this type of products – through secondhand consumption – is emerging and is rooted in
several complementary yet different dimensions that are being assessed thoroughly yet not so
exhaustively by some authors. The present study has gathered, reorganized and tested the influence
of these dimensions in one’s attitude towards buying secondhand luxury fashion, revealing that a
positive attitude may be rooted specially in a willingness to generate distance from the regular
consumption system, a chance of saving money, and a means of developing a unique style through
products that are no longer produced or sold. Ecological drivers and the fear of buying an inauthentic
product were, on the other hand, found to be not as relevant as shown in previous studies.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
Luxury goods Secondhand buying Distance from consumption system Economic motivations Sustainability Exclusivity SDG 12 - Responsible production and consumption