Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/134981
Title: Adding Value Through Information Management
Author: Encantado, David Miguel Lobo
Advisor: Orghian, Diana
Keywords: Knowledge Management
Data
Added Value
Pandemic
Corporate Clients
Clustering
Behavior
Characteristics
Variables
Benchmark
Defense Date: 6-Feb-2022
Abstract: To ensure relevancy in today’s world, companies need to ensure that their focus is on the client and on every experience they provide. The objective of the internship was to be materialize this concept by updating and restructuring an annual report that is given to Médis Corporate clients. This report wasn’t adding any value to its readers, the clients. The objective was to trans-form simple data into knowledge, transforming what was a simple report into a source of knowledge, not only to the client but also to Médis, giving the company new tools to negoti-ate the insurance contracts. Effective changes were made, for example introducing the topic of Covid or even creating a set of clusters, having the possibility to apply them in many ways. Next steps for the project include the creation of a questionnaire to the clients as well as monitoring the level of satis-faction with the report for the next years.
Description: Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
URI: http://hdl.handle.net/10362/134981
Designation: Mestrado em Gestão de Informação, especialização em Inteligência de Marketing (Marketing Intelligence)
Appears in Collections:NIMS - Dissertações de Mestrado em Gestão da Informação (Information Management)

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