Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/134981
Registo completo
Campo DCValorIdioma
dc.contributor.advisorOrghian, Diana-
dc.contributor.authorEncantado, David Miguel Lobo-
dc.date.accessioned2022-03-22T13:46:45Z-
dc.date.available2022-03-22T13:46:45Z-
dc.date.issued2022-02-06-
dc.identifier.urihttp://hdl.handle.net/10362/134981-
dc.descriptionInternship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligencept_PT
dc.description.abstractTo ensure relevancy in today’s world, companies need to ensure that their focus is on the client and on every experience they provide. The objective of the internship was to be materialize this concept by updating and restructuring an annual report that is given to Médis Corporate clients. This report wasn’t adding any value to its readers, the clients. The objective was to trans-form simple data into knowledge, transforming what was a simple report into a source of knowledge, not only to the client but also to Médis, giving the company new tools to negoti-ate the insurance contracts. Effective changes were made, for example introducing the topic of Covid or even creating a set of clusters, having the possibility to apply them in many ways. Next steps for the project include the creation of a questionnaire to the clients as well as monitoring the level of satis-faction with the report for the next years.pt_PT
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectKnowledge Managementpt_PT
dc.subjectDatapt_PT
dc.subjectAdded Valuept_PT
dc.subjectPandemicpt_PT
dc.subjectCorporate Clientspt_PT
dc.subjectClusteringpt_PT
dc.subjectBehaviorpt_PT
dc.subjectCharacteristicspt_PT
dc.subjectVariablespt_PT
dc.subjectBenchmarkpt_PT
dc.titleAdding Value Through Information Managementpt_PT
dc.typemasterThesispt_PT
thesis.degree.nameMestrado em Gestão de Informação, especialização em Inteligência de Marketing (Marketing Intelligence)pt_PT
dc.identifier.tid202969347pt_PT
Aparece nas colecções:NIMS - Dissertações de Mestrado em Gestão da Informação (Information Management)

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
TGI0548.pdf922,76 kBAdobe PDFVer/Abrir


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.