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Continued use of mobile apps for health promotion

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Resumo(s)

Mobile health (mhealth) applications (apps) promotion has been increasingly used year after year. They have recently played an important role in preventing an unhealthy society. Mhealth apps have been developed in different areas of health, increasingly satisfying user goals. The aim of this study was to explore and understand important factors that contribute to the use behavior and the intention to continuation use mhealth apps, in combination with the self-determination theory, and produce well-being and consciousness in health. This study extends the findings continue usage, along with the intrinsic motivation of each consumer that drives well-being. We obtained 306 valid responses through an online questionnaire created in qualtrics from participants that use mhealth apps. We applied the partial least squares structural equation modelling (PLS-SEM) technique to test the research model. Our study contributes to the continuance theory of use mhealth apps. The model has found that the intrinsic motivation, satisfaction, perceived usefulness, and use behavior have a significant effect on continuance intention. Our study demonstrates a significant role in a society that uses mhealth apps and that their use reflects a well-being with moderation effect of health consciousness.

Descrição

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence

Palavras-chave

Continuance intention Health consciousness Mhealth apps Self-determination theory Well-being SDG 3 - Good health and well-being

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