A carregar...
Publicação
Do autonomous vehicles influence individual performance? The role of perceived value
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 673.18 KB | Adobe PDF |
Orientador(es)
Resumo(s)
Nowadays autonomous technologies and particularly autonomous vehicles are considered as controversial yet one of the main disruptors in the next technology revolution. The growing interest in autonomous vehicles and the lack of research and focus on customer’s individual performance drivers and use intention in an autonomous vehicle’s context were the main impulse to conduct this research. In this study we have combined the task-technology fit (TTF) model with perceived value and self-determined motivation, and our findings showed evidence on the influence of perceived value as a moderator on AV’s use intention and individual performance. With a sample of 275 car users from a European country, we found that perceived value moderates the relationship between TTF and use intention, use intention and individual performance, and self-determined motivation and use intention. Our findings showed as well that individual performance is a function of TTF, use intention and perceived value. Finally, use intention of AVs seems to be strongly influenced by self-determined motivation, TTF and perceived value. Some relevant implications arouse from this study that can be especially relevant for the automotive industry to better acquire and retain customers in the future.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
Autonomous vehicles individual performance adoption TTF motivation perceived value SDG 3 - Good health and well-being