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Publicação
Analysis of the Santiago de Compostela portuguese path from the perspective of smart tourism concepts
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Autores
Orientador(es)
Resumo(s)
The objective of this study is to understand how the advent of technologies can help to bring more tourists to the Santiago de Compostela Portuguese Path. Considering some information collected, there is an enormous difference between the number of peregrines that choose the French path to reach the destination instead of the Portuguese path. Regarding this situation, this study aims to understand the motivations, behaviors and needs of the peregrines during their quests with the ambition to bring valuable information for the Portuguese tourism market, based on a bibliographic analysis of studies of smart tourism, Experiential marketing, tourism marketing and a investigation of the information collected on interviews with peregrines that have already finished the Portuguese path and a research on official websites that guide the tourists planning their route.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
Smart Tourism Santiago de Compostela Marketing Tourism Marketing