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Risco Reputacional em empresas de Consultoria em Portugal
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Baseado no estudo a empresas de consultoria em Portugal, esta dissertação para obtenção do grau de Mestre em Gestão de Informação, visa a identificar e analisar os riscos reputacionais que possam ocorrer nas empresas de consultoria em Portugal. O objetivo desta análise é perceber os benefícios e as consequências da reputação nas empresas, como construir e manter uma boa reputação, encontrar conflitos que existam entre as empresas e a sua reputação, encontrar os fatores externos que desafiam e ameaçam a reputação, perceber, a nível individual, como os trabalhadores agem conforme a reputação da empresa, entender se a reputação da empresa, independentemente desta fornecer serviços com qualidade ou não, influência a sua procura no mercado de trabalho. Para responder aos objetivos propostos foram feitas entrevistas a 10 empresas de consultoria, com vista a identificar a importância e o impacto que a gestão na empresa, os eventos operacionais e ações de responsabilidade social têm na reputação e que benefícios ou prejuízos a reputação traz às organizações
Based on the study of consultancy companies in Portugal, this dissertation aims to identify and analyze the reputational risks that occur in consultancy companies in Portugal. The purpose of this analysis is to understand the benefits and consequences of reputation in companies, such as building and maintaining a good reputation, find conflicts that exist between companies and their reputation, find external factors that challenge and threaten the reputation, understand at the individual level how workers act according to the company's reputation, to understand whether the reputation of a company, regardless of whether it provides quality services or not, influences its demand in the labor market. To respond to the proposed objectives, interviews were conducted with 10 consulting companies, to identify the importance and impact that management in the company, operational events and social responsibility actions have on reputation and what benefits or damages, reputation, brings to organizations.
Based on the study of consultancy companies in Portugal, this dissertation aims to identify and analyze the reputational risks that occur in consultancy companies in Portugal. The purpose of this analysis is to understand the benefits and consequences of reputation in companies, such as building and maintaining a good reputation, find conflicts that exist between companies and their reputation, find external factors that challenge and threaten the reputation, understand at the individual level how workers act according to the company's reputation, to understand whether the reputation of a company, regardless of whether it provides quality services or not, influences its demand in the labor market. To respond to the proposed objectives, interviews were conducted with 10 consulting companies, to identify the importance and impact that management in the company, operational events and social responsibility actions have on reputation and what benefits or damages, reputation, brings to organizations.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Risco Reputação Risco Reputacional Consultoria Gestão de risco Risk Reputation Reputational Risk Consulting Risk Management