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Voluntourism: A new way of travel: What drives people to an authentic and transformational travel experience
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Autores
Orientador(es)
Resumo(s)
Volunteer tourism, or voluntourism, is described as the tourism unpaid activity where
someone gives their time to help a not-for-profit organisation or an individual to who they are
not related (e.g., helping the Red Cross abroad). In the last few decades, this type of tourism
has grown fast, boosting travellers’ personal development and fostering a transformational
experience. This research aims to examine the key motives to engage in voluntourism. PLSSEM
findings (n = 318) indicate that there are two major influencers on volunteer tourism
motivation: the uniqueness of the experience and altruistic behaviour. By doing so, this
research identifies the key drivers to motivate people on doing this type of tourism. Based on
our conclusions, we present important implications for academics, volunteer tourism
companies and tour operators.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
Volunteer Voluntourism Motivation and Social Travel