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Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
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| 940.56 KB | Adobe PDF |
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Resumo(s)
This internship report is about the Lisbon Art Weekend (LAW), which is an annually held event in Lisbon. This yearly event is managed by a non-profit organization, which has both advantages and disadvantages in Lisbon’s art market. In this internship, I had the opportunity to have a closer look at Lisbon’s contemporary art scene, and also to put my background knowledge in marketing into practice in order to come up with several strategic goals for the LAW. I have benefited from the “Marketing Mix” and the SWOT analysis, both of which are commonly used in marketing research. The SWOT analysis results led to the development of 10 strategic goals, all of which are expected to solidify LAW’s position in the market. By implementing these plans, LAW would strengthen its relations with the public and its customers, while being able to reach out to more sponsors and generate revenues more easily.
Descrição
Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
Nonprofit Organization Marketing Research Strategic Marketing Planning Event Marketing