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Publicação
Continuance usage of mobile booking platforms in the travel sector
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Autores
Orientador(es)
Resumo(s)
The travel sector is growing year by year. Therefore, it is interesting to study on an individual level why people continue to use a mobile booking platform in the travel industry. In this study, we apply the ECM model with the determinants of perceived risk, user interface, word-of-mouth, brand image and perceived enjoyment to understand the continuance usage of mobile booking platforms. A survey was conducted among 255 participants with a focus on Belgium. Based on the level of significance, the results emphasize that brand-image, perceived enjoyment, and user interface have the most significant impact on the ECM model. In particular, the word-of-mouth moderator plays an important role. Theoretical and managerial implications and future work are included.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Continuance usage Mobile booking platforms Travel industry Expectation - confirmation model