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Digital transformation of a Fashion Company - An internship and case study with focus on the implementation of enhanced Data Infrastructure & Business Intelligence based processes
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Resumo(s)
Within the last decade organizations in most industry segments have been forced to
transform from focusing on the core business to also adopt digitally advanced and data driven
processes. The in-house competence to lead and execute a digital transformation are, in many
organizations, a scarce commodity. Hence the transformation for companies is challenging and to
decide on the pace, options and strategic focus is a complex task.
The fast paced and global industry of fashion retail does not differ from the above and is will
be forced to rely on new technical advancements such as Machine Learning, Advanced Analytics and
Big data to increase revenue and stay competitive.
The company Nudie Jeans Co. is one of the leading brands in sustainable fashion. The
company is focused on denim products with the mission of providing long-lasting and eco-friendly
products to the world. The company has a worldwide distribution network with presence of sales
over all continents via three main channels – Retail, e-Commerce, and additional wholesale
customers. With the objectives of Nudie Jeans Co., to stay competitive and gain market shares in the
increasingly global and digital market, the company must adopt, evolve, and transform the digital
architecture and usage of data.
This internship will be focused on specific projects where Nudie Jeans Co. will transform from their
former digital framework to a more up-to-date and sustainable structure. This involves three phases,
migration to the cloud, implementation of new Business intelligence tools and finally development of
predictive demand planning model.
Descrição
Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
Business Intelligence Data Migration Digital Transformation Fashion Retail Nudie Jeans Co. Predictive Demand Planning