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Organizational creativity as a competitive advantage - a framework of creativity
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| 2.5 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This work project paper aims to develop an adaptable framework for organizational creativity
as a new way for companies to gain competitive advantage over their rivals. It does so by
searching and identifying the principle factors that affects organizational creativity and studying
the most important creativity techniques. Additionally, the strategy behind this new model of
organisational creativity, relies on knowledge management as a background model. This
background process fits perfectly with the new proposed model and explains the right flow of
information that encourages information creation and thus promotes creativity and innovation.
This model has a very wide perspective and can be applied to multiple fields and industries.
This project works includes in the annexes various tools and creativity techniques that support
the model. Each phase of the model require some tools to be implemented. These tools may
differ from one industry to another. Therefore, and according to the field of application, the
right tools much be selected to be used in the application of the new model.
Descrição
Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Organizational creativity Competitive advantage Factors Framework Innovation