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Empowering Ethical Insights among Data Scientists

datacite.subject.fosCiências Naturais::Ciências da Computação e da Informaçãopt_PT
dc.contributor.advisorVictorino, Guilherme Hidalgo Barata Martins
dc.contributor.authorCosta, Mariana Silva
dc.date.accessioned2025-04-11T14:45:24Z
dc.date.available2025-04-11T14:45:24Z
dc.date.issued2025-04-10
dc.descriptionDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligencept_PT
dc.description.abstractThis thesis explores the ethical challenges faced by data scientists and artificial intelligence (AI) practitioners in navigating complex ethical dilemmas, with a focus on enhancing ethical decision-making capabilities. The research employs a systematic literature review methodology, analyzing key studies across diverse domains, including healthcare, education, and big data management. The findings reveal a universal consensus on the importance of integrating ethical considerations into data science and AI practices, emphasizing the need for domain-specific guidelines and practical methodologies, through thematic categorization, this work identifies critical areas: the role of education in fostering ethical awareness, challenges in operationalizing theoretical frameworks, and the importance of continuous ethical reflection throughout the data science lifecycle, the thesis highlights innovative solutions, including participatory design processes and adaptable ethical decision-making frameworks, while addressing gaps in stakeholder engagement and cross-sector consistency, this study contributes to the discourse by bridging the gap between theoretical ethics and practical implementation, providing actionable insights for policymakers, educators, and practitioners. It underscores the necessity of interdisciplinary collaboration to ensure that technological advancements align with ethical principles and societal values, paving the way for a more responsible and inclusive data-driven future.pt_PT
dc.identifier.tid203940326
dc.identifier.urihttp://hdl.handle.net/10362/182175
dc.language.isoengpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectEthical challenges in data sciencept_PT
dc.subjectAI ethicspt_PT
dc.subjectData-driven decision-makingpt_PT
dc.subjectEthical innovationpt_PT
dc.subjectSocietal values in AIpt_PT
dc.subjectSDG 4 - Quality educationpt_PT
dc.subjectSDG 9 - Industry, innovation and infrastructurept_PT
dc.subjectSDG 10 - Reduced inequalitiespt_PT
dc.subjectSDG 16 - Peace, justice and strong institutionspt_PT
dc.subjectSDG 17 - Partnerships for the goalspt_PT
dc.titleEmpowering Ethical Insights among Data Scientistspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Marketing Analítico, especialização em Inteligência de Marketingpt_PT

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