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Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.

2011-10-12Dissertação de mestrado Acesso aberto
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dc.contributor.advisorHenseler, Jörg
dc.contributor.authorFerreira, Filipa Monteiro
dc.date.accessioned2011-11-22T16:09:29Z
dc.date.available2011-11-22T16:09:29Z
dc.date.issued2011-10-12
dc.descriptionDissertation submitted in partial fulfillment of the requirements for degree of Master in Statistics and Information Management.en_US
dc.description.abstractPurpose - The Portuguese health care system has been evolving throughout the last 35 years with two relevant facts: the public sector has progressed with improvement in all relevant OECD indicators; the private sector has been widened and reinforced. In this framework, it is important to understand how patient’s intention and behavior are built, so health care organizations in both sectors (public and private) can improve their health care provision (particularly in health care marketing), invest and develop those areas that might become sustainable competitive advantages. The most established theory of social psychology explaining human behavior will be applied: Theory of Planned Behavior (TPB). Within this conceptual approach, attitude toward the behavior, subjective norm, perceived behavior control, habit and past experience evaluation (satisfaction on the private and public sectors) will be analyzed in explaining the intention to go to the private sector. As the health care system is not homogeneous across the private and public sectors, five models will be tested in the areas that have been identified with distinct supplies: general practice, specialist consultation, emergency, ambulatory surgery and hospitalization.(...)en_US
dc.identifier.urihttp://hdl.handle.net/10362/6242
dc.language.isoengen_US
dc.relation.ispartofseriesMestrado em Estatística e Gestão de Informação;TEGI0284
dc.subjectHealth care systemen_US
dc.subjectTheory of planned behavioren_US
dc.subjectPrivate and Public Health care sectorsen_US
dc.subjectHealth care satisfactionen_US
dc.subjectIntentionen_US
dc.subjectBehavioren_US
dc.subjectAttitudeen_US
dc.subjectSubjective normen_US
dc.subjectPerceived behavior controlen_US
dc.subjectGeneral practiceen_US
dc.subjectSpecialist consultationen_US
dc.subjectEmergencyen_US
dc.subjectAmbulatory surgery and hospitalizationen_US
dc.subjectSistema de saúdeen_US
dc.subjectTeoria do comportamento planeadoen_US
dc.subjectSector de Saúde público e privadoen_US
dc.subjectSatisfação em saúde;en_US
dc.subjectIntençãoen_US
dc.subjectComportamentoen_US
dc.subjectAtitudeen_US
dc.subjectControlo do comportamento percebidoen_US
dc.subjectConsulta de clínica geralen_US
dc.subjectConsulta de especialidadeen_US
dc.subjectUrgênciaen_US
dc.subjectCirurgia em ambulatórioen_US
dc.subjectInternamentoen_US
dc.titleHealth care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.en_US
dc.typemaster thesis
dspace.entity.typePublication
my.embargo.termsnullen_US
rcaap.rightsopenAccessen_US
rcaap.typemasterThesisen_US

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NIMS - Dissertações de Mestrado em Estatística e Gestão da Informação (Statistics and Information Management)