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Mapping Information systems’ maturity in the Portuguese Hospitality Industry

dc.contributor.advisorAntónio, Nuno Miguel da Conceição
dc.contributor.authorSá, Gustavo Oliveira
dc.date.accessioned2021-06-21T11:18:06Z
dc.date.available2021-06-21T11:18:06Z
dc.date.issued2021-06-04
dc.descriptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligencept_PT
dc.description.abstractHospitality is a highly competitive market that struggles to improve its performance. Today, the use of technology is a critical factor for more efficient performance. For this reason, hotels are increasingly willing to adopt information systems to optimize the performance of their operations. The purpose of this study is to evaluate the information systems’ maturity levels of Portuguese independent hotels and small hotel chains, to map them regarding hotels’ characteristics and identify patterns among those maturity levels. The literature indicates that hotels are becoming more willing to adopt information systems to optimize their operations, but it is always dependent on the decision-makers. The NEC (Network Exploitation Capability) Model (Piccoli et al., 2011) was employed to evaluate Portuguese hotels' information systems adoption. Quantitative and qualitative techniques were employed to perform this research. Six hoteliers, from the 77 hotel companies surveyed, were also interviewed, wich represented almost 10% of hotels. The results revealed that some hotel characteristics influence the information systems’ maturity level, which, in average, has a value of 2.7 out of 5. Nevertheless, hoteliers, on average, give a selfclassification of 3.51. Besides measuring hotels’ information systems’ maturity, the study goes deeper. It explores the type of systems used by hoteliers, their main drivers and the limitations to invest in technology or in factors that do not only influence their information system’s maturity. Additionally, this study shows how hoteliers see the technology on their day to day operations and staff qualification investment. Finally, this srudy corroborates the positive impact of technology on promoting business maturity, which consequently boosts hotels’ performance and competitiveness.pt_PT
dc.identifier.tid202735222pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/119704
dc.language.isoengpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectHotel Information Systemspt_PT
dc.subjectInformation systems’ maturitypt_PT
dc.subjectNetwork Exploitation Capabilitypt_PT
dc.subjectHotel Softwarept_PT
dc.subjectHotels’ performance and competitivenesspt_PT
dc.titleMapping Information systems’ maturity in the Portuguese Hospitality Industrypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Gestão de Informação, especialização em Inteligência de Marketingpt_PT

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