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Publicação
The Football Fan's Journey How do the different channels influence the experience of a SL Benfica fan?
Orientador(es)
Resumo(s)
In order to interact with its fans, football teams are using a wider variety of conventional and digital
venues, from fan clubs and matchday experiences to websites and social media accounts. These
channels foster a strong feeling of community among fans in addition to bridging geographical divides.
Football has become a universal language that unifies fans worldwide in our technologically linked
society. The study "The Football Fan's Journey: How do the Different Channels Influence the
Experience of an SL Benfica Fan?" explores the complex and dynamic interactions that take place
between supporters and these many channels of communication. Through an emphasis on ardent
followers of S.L. Benfica, this study seeks to comprehend how various media platforms influence and
augment the fan experience. Using a quantitative research approach, the study aims to identify the
precise mechanisms by which conventional and digital interactions support Benfica fans' engagement,
loyalty, and general well-being. Football teams hoping to improve their fan engagement tactics and
cultivate a more devoted and engaged fan base are expected to benefit greatly from the findings.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
Palavras-chave
Football Fan Experience Digital Engagement Social Media Interaction SL Benfica Matchday Experience Fan Loyalty Club Fans Supporter Engagement SDG 8 - Decent work and economic growth SDG 12 - Responsible production and consumption SDG 15 - Life on land