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Behavioral strategy in the wild

dc.contributor.authorBorchardt, Wayne
dc.contributor.authorKamzabek, Takhaui
dc.contributor.authorLovallo, Dan
dc.contributor.institutionNOVA School of Business and Economics (NOVA SBE)
dc.contributor.pblAssociação Portuguesa para o Estudo do Quaternário (APEQ)
dc.date.accessioned2022-08-21T22:13:03Z
dc.date.available2022-08-21T22:13:03Z
dc.date.issued2022-08-12
dc.description.abstractPurpose A decade after Powell et al.’s (2011) seminal article on behavioral strategy, which called for models to solve real-world problems, the authors revisit the field to ask whether behavioral strategy is coming of age. The purpose of this paper is to explain how behavioral strategy can and has been used in real-world settings. Design/methodology/approach This study presents a conceptual review with case study examples of the impact of behavioral strategy on real-world problems. Findings This study illustrates several examples where behavioral strategy debiasing has been effective. Although no causal claims can be made, with the stark contrast between the negative impact of biased strategies and the positive results emerging from debiasing techniques, this study argues that there is evidence of the benefits of a behavioral strategy mindset, and that this should be the mindset of a responsible strategic leader. Practical implications This study presents a demonstration of analytical, debate and organizational debiasing techniques and how they are being used in real-world settings, specifically military intelligence, Mergers and acquisitions deal-making, resource allocation and capital projects. Social implications Behavioral strategy has broad application in private and public sectors. It has proven practical value in various settings, for example, the application of reference class forecasting in large infrastructure projects. Originality/value A conceptual review of behavioral strategy in the wild.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent243740
dc.identifier.doi10.1108/MRR-12-2021-0876
dc.identifier.issn2040-8269
dc.identifier.otherPURE: 45881679
dc.identifier.otherPURE UUID: 35227ad1-0921-4f45-9392-a99122205db5
dc.identifier.othercrossref: 10.1108/MRR-12-2021-0876
dc.identifier.otherScopus: 85135323774
dc.identifier.otherWOS: 000835383800001
dc.identifier.urihttp://hdl.handle.net/10362/143164
dc.identifier.urlhttps://www.scopus.com/pages/publications/85135323774
dc.identifier.urlhttps://www.emerald.com/insight/content/doi/10.1108/MRR-12-2021-0876/full/html
dc.language.isoeng
dc.peerreviewedyes
dc.subjectStrategicmanagement
dc.subjectCognitive bias
dc.subjectBehavioral bias
dc.subjectBehavioral strategy
dc.subjectCouteraction
dc.subjectCountermeasure
dc.subjectDebias
dc.titleBehavioral strategy in the wilden
dc.typejournal article
degois.publication.firstPage1185
degois.publication.issue9
degois.publication.lastPage1204
degois.publication.titleManagement Research Review
degois.publication.volume45
dspace.entity.typePublication
rcaap.rightsopenAccess

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