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Technological Innovation in Tobacco Products: Impacts on perceived value, health, and social acceptance
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Orientador(es)
Resumo(s)
The tobacco industry has experienced huge transformations as a consequence of technological
innovation and changing habits and beliefs, impacting consumer experience and perspectives.
New and innovative products like HTP (Heated Tobacco Products) and E-cigarettes are
growing trends as smoking habits change, delivering less harm but igniting a significant debate
against conventional cigarettes. The present study aims to understand how innovation in
smoking products is affecting Perceived value, Health concerns and Social acceptance. The
methodology encompassed a systematic literature review conducted through the analysis of 33
selected articles to assess the prevailing level of knowledge related to the theme. The results
distinctly show that technology affects not only Perceived value but also Social acceptance and
Health concerns. As the tobacco industry and market continue to change, technological
innovations like HTP and E-cigarettes are seen as more valuable, socially acceptable, and less
dangerous. How consumer experience is built affects Perceived value and Social Acceptance
and, with minor intensity, affects Health concerns. Finally, the distribution strategy may also
have an impact on Perceived value but will not impact on Social acceptance or Health concerns.
This finding may be used by tobacco companies in their product and marketing strategy.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
Palavras-chave
Technological Innovation Consumer Experience Perceived Value Health Concerns Heated Tobacco Products E-cigarettes SDG 3 - Good health and well-being SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption SDG 13 - Climate action