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Drug Shortages and Patient Reactions: Exploring the Influence of Drug Type and Individual Factors - A Study of the SOR Model
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Orientador(es)
Resumo(s)
The relation between scarcity and impulsive behavior has already been studied and proven to influence one another, and even used as a marketing technique. Hence, the purpose of this study is to focus on recent drug shortages and the buying behavior of regular pharmaceutical drug consumers, while also analyzing what factors influence panic buying tendencies, with special focus of the fear of missing out on the purchase and changes on the treatments. The model is constructed based on the Stimulus-Organism-Response (SOR) theory and hypothesis are tested with a partial least squares structural equation modelling (PLS-SEM). Data was collected through 42 surveys done to consumers who recently suffered with drug shortages of five known molecules used for diabetic treatment – dulaglutide, exenatide, liraglutide, lixisenatide and semaglutide. Based on the gathered data, the results of the study have shown that even though drug scarcity is seen as a problem and a worry, it does not trigger panic buying. And other factors such as fear of missing out and changes on the treatment also do not trigger panic buying. Nonetheless, governmental authorities and the health sector should take measures to not only manage but also avoid drug shortages, since these type of shortages have been having direct impact on the life style of the population.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Risk Analysis and Management
Palavras-chave
Drug Shortages Prescription Drugs Non-prescribed Drugs Panic Buying SOR Model SDG 3 - Good health and well-being