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Publicação
Key Drivers of Intention to Purchase NFTs
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.28 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The rapid surge in popularity of Non-Fungible Tokens (NFTs) has sparked curiosity about their
capacity to create new market prospects and led to further investigation into this emerging
technology. With their potential to bring about a paradigm shift and disrupt traditional
business models, NFTs have garnered considerable interest and attention in various
industries. This study provides valuable insights into the key drivers that influence individuals'
intentions to purchase NFTs. Decision-makers, creators, and investors can benefit from
understanding these drivers as they navigate the NFT market. The study seeks to investigate
the impact of perceived value, including its components of scarcity, uniqueness, verifiability,
and royalty, as well as facilitating conditions, social influence, and individual differences and
personality traits, on the intention to purchase NFTs. A proposed model was created by
integrating the concepts of the Technology Acceptance Model (TAM) and pertinent NFT
literature. This study utilized a survey to collect data from participants and employed the
Partial Least Squares-Structural Equation Modeling (PLS/SEM) technique to empirically
validate the proposed model. The findings of the study indicated that perceived value,
facilitating conditions, social influence, and individual differences and personality traits impact
individuals' inclination to purchase NFTs. Perceived scarcity, verifiability, and royalty were
found to affect perceived value, whereas perceived uniqueness did not demonstrate a
statistically significant relationship. Furthermore, the study suggests that individual
differences and personality traits do not moderate the relationship between perceived value
and NFT purchase intention. However, individual differences and personality traits directly
influence NFT purchase intention.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Non-fungible tokens cryptocurrency Alternative investments NFT purchase intention NFT adoption model NFT acceptance model SDG 4 - Quality education SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption