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Measuring the effectiveness of communication of a podcast on food sustainability

2024-09-04Artigo científico Acesso aberto
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dc.contributor.authorPinto, Bruno
dc.contributor.authorMatias, Ana
dc.contributor.authorGranado, António
dc.contributor.institutionDepartamento de Ciências da Comunicação (DCC)
dc.contributor.institutionInstituto de Comunicação da NOVA (ICNOVA)
dc.contributor.pblFrontiers
dc.date.accessioned2024-09-05T22:20:18Z
dc.date.available2024-09-05T22:20:18Z
dc.date.issued2024-09-04
dc.descriptionUIDB/05021/2020 UIDP/05021/2020
dc.description.abstractIn this study, the effectiveness of communication of a podcast was assessed regarding the variables knowledge retention and interest. Two podcast episodes were produced about Portuguese research in sustainable food, and two news pieces with similar information and reading times were written to be used as a control for this experiment. Initially, 115 students from two universities in Lisbon filled in an online pre-test questionnaire. One week later, 102 students from those 115 students initially assessed listened to one podcast or read one news piece and completed an online post-test questionnaire. Statistical analysis showed a significant increase in the knowledge retention in both media and no significant differences in what concerns interest on food sustainability or science. Moreover, it was found that there were no significant differences between the two tested media in both the knowledge retention and interest. Nevertheless, the recent popularity of podcasts may justify its production as a new and flexible way to communicate science.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent8
dc.format.extent737290
dc.identifier.doi10.3389/fcomm.2024.1421692
dc.identifier.issn2297-900X
dc.identifier.otherPURE: 99087372
dc.identifier.otherPURE UUID: 65f9f9eb-f814-436e-a64c-13a434618df1
dc.identifier.otherScopus: 85204428794
dc.identifier.otherWOS: 001314622700001
dc.identifier.otherORCID: /0000-0002-7990-6176/work/202363328
dc.identifier.urihttp://hdl.handle.net/10362/171230
dc.identifier.urlhttps://www.scopus.com/pages/publications/85204428794
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001314622700001
dc.identifier.urlhttps://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2024.1421692/full
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05021%2F2020/PT
dc.relationNOVA Institute of Communication
dc.relationNOVA Institute of Communication
dc.subjectScience and popular culture
dc.subjectMedia and science
dc.subjectFood research
dc.subjectScience communication
dc.subjectNew media
dc.titleMeasuring the effectiveness of communication of a podcast on food sustainabilityen
dc.typejournal article
degois.publication.firstPage1
degois.publication.lastPage8
degois.publication.titleFrontiers in Communication
degois.publication.volume9
dspace.entity.typePublication
oaire.awardNumberUIDB/05021/2020
oaire.awardNumberUIDP/05021/2020
oaire.awardTitleNOVA Institute of Communication
oaire.awardTitleNOVA Institute of Communication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05021%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F05021%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication644a17ef-9379-4935-b15f-e1f0f30f3a09
relation.isProjectOfPublication0b5e5093-06ac-4c4e-8679-f447a078f103
relation.isProjectOfPublication.latestForDiscovery0b5e5093-06ac-4c4e-8679-f447a078f103

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