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A produção de referências internas (outlinks) e externa (blacklinks): um estudo webométrico com a rede humaniza SUS
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Orientador(es)
Resumo(s)
Compreender a apropriação social em um ambiente web traz benefícios para o entendimento da
dinâmica social e das práticas sociais dos coletivos humanos interconectados. A presente pesquisa se
refere a Rede Humaniza SUS (RHS), analisada em um estudo a respeito dos links de saída (outlinks)
que são apresentados como endereços externos nas postagens da rede, e os links de retorno
(backlinks) que geram acessos provenientes de sites externos. A partir do uso da webometria foi
feito o uso da metodologia de Análise de Rede Sociais (ARS) que implementa um aspecto visual aos
dados de forma a facilitar sua compreensão, e demonstrando como a rede é percebida como uma
fonte de informação por diferentes instituições, muitas delas na área da saúde, assim como essas
instituições são acessadas e referenciadas pelos usuários da rede. Os resultados apontam intenso
uso de mídias sociais, sites institucionais e webmail como sendo as referências que socializam
conteúdos produzidos pela rede e os sites institucionais e governamentais como sendo as fontes de
citação dos usuários da rede.
Understanding social appropriation in a web environment brings benefits to the central point of this appropriation and for those who are impacted by this context, the use of webometrics has been increasingly used as a way to measure the impact that a website or a social network generates in the case of the humaniza SUS network (RHS), a study was made of outlinks that are presented as external addresses in the network posts, and the backlinks that generate accesses from external sites, together with the use of webometrics, was made use of the methodology of social network analysis (ARS) that implements a visual aspect to the data in order to facilitate its understanding, and demonstrating how the humaniza SUS network is perceived as a source of information by different institutions, many of them in the health area, just as these institutions are accessed and referenced by the users of the network.
Understanding social appropriation in a web environment brings benefits to the central point of this appropriation and for those who are impacted by this context, the use of webometrics has been increasingly used as a way to measure the impact that a website or a social network generates in the case of the humaniza SUS network (RHS), a study was made of outlinks that are presented as external addresses in the network posts, and the backlinks that generate accesses from external sites, together with the use of webometrics, was made use of the methodology of social network analysis (ARS) that implements a visual aspect to the data in order to facilitate its understanding, and demonstrating how the humaniza SUS network is perceived as a source of information by different institutions, many of them in the health area, just as these institutions are accessed and referenced by the users of the network.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
Rede Humaniza SUS Webometria Análise de Redes Sociais Humaniza SUS Network Webometrics Social Network Analysis