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Welfare effects of jointly managed non-targeted advertising in multi-sided media markets

2025-06Artigo científico Acesso aberto
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dc.contributor.authorBrito, Duarte
dc.contributor.authorVasconcelos, Helder
dc.contributor.institutionFaculdade de Ciências e Tecnologia (FCT)
dc.contributor.institutionNOVA School of Business and Economics (NOVA SBE)
dc.contributor.pblElsevier
dc.date.accessioned2025-06-09T21:16:05Z
dc.date.available2025-06-09T21:16:05Z
dc.date.issued2025-06
dc.descriptionFunding Information: Centro de Economia e Finanças (CEF.UP) is financed by Portuguese public funds through FCT - Fundação para a Ciência e Tecnologia, I.P. Publisher Copyright: © 2025 The Authors
dc.description.abstractWe examine the welfare effects of joint advertising by two competing media platforms that attract viewers through subscription pricing while also generating revenue by selling advertisers access to their subscriber base. Focusing on non-targeted advertising, we show that while joint advertising consistently reduces consumer welfare, its overall impact on total welfare remains uncertain. Crucially, this effect depends on the nuisance cost of advertising to consumers, with total welfare potentially increasing when this cost falls within an intermediate range.en
dc.description.versionpreprint
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent621321
dc.format.extent936491
dc.identifier.doi10.1016/j.econlet.2025.112383
dc.identifier.issn0165-1765
dc.identifier.otherPURE: 118066891
dc.identifier.otherPURE UUID: b2f43262-c5e7-4836-bd4b-60d88253aa84
dc.identifier.otherScopus: 105005646318
dc.identifier.otherWOS: 001499284600001
dc.identifier.urihttp://hdl.handle.net/10362/184063
dc.identifier.urlhttps://www.scopus.com/pages/publications/105005646318
dc.language.isoeng
dc.peerreviewedyes
dc.subjectJoint advertising
dc.subjectMedia
dc.subjectProduct differentiation
dc.subjectFinance
dc.subjectEconomics and Econometrics
dc.titleWelfare effects of jointly managed non-targeted advertising in multi-sided media marketsen
dc.typejournal article
degois.publication.titleEconomics Letters
degois.publication.volume253
dspace.entity.typePublication
rcaap.rightsopenAccess

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