A carregar...
Publicação
Data Governance for Effective Sports Companies: A Strategy to Enhance Performance and Compliance in the Age of Sports Information
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.47 MB | Adobe PDF |
Autores
Resumo(s)
The sports market's complexity demands standout strategies from sports companies. Intense competition and globalization drive the need for innovation. Effective governance and adaptability are crucial for success. Data governance enhances sports companies by improving decision-making, optimizing fan experiences, managing athletes, and efficiently allocating resources. The increasing volume of sports data necessitates comprehensive governance for sustainability and growth. Strategic data use is essential in this dynamic landscape. Sports companies must adopt data-driven approaches to boost performance and engage fans and sponsors. Data governance provides a foundation for a comprehensive sports experience, allowing refined marketing strategies, efficient operations, and superior fan experiences. However, the best strategy for leveraging data for competitive advantage remains unclear. Despite advances, the application of data to differentiate sports organizations needs further clarity. The lack of guidelines on using data for competitive advantage and enhancing fan experiences warrants investigation. This research defines a data governance strategy to improve sports organizations' effectiveness in the age of sports information. Objectives include reviewing literature, identifying gaps in small and medium-sized organizations, determining best practices, defining and validating a strategy, and analyzing results. The results will enhance data management knowledge in sports, improve governance practices, and promote effectiveness. Addressing knowledge gaps and providing practical guidance aims to boost the fairness and efficiency of sports organizations. Insights into balancing fan experience and privacy will advance data governance science, benefiting sports organizations globally.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Data Governance Sports Companies Data Management Data Quality Decision Making SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption SDG 16 - Peace, justice and strong institutions SDG 17 - Partnerships for the goals