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Sustainability of ai

2021-11-01Artigo científico Acesso aberto
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dc.contributor.authorKindylidi, Iakovina
dc.contributor.authorCabral, Tiago Sérgio
dc.contributor.institutionNOVA School of Law|Faculdade de Direito (NSL|FD)
dc.contributor.pblMolecular Diversity Preservation International (MDPI)
dc.date.accessioned2026-08-20T10:11:01Z
dc.date.available2026-08-20T10:11:01Z
dc.date.issued2021-11-01
dc.descriptionPublisher Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland.
dc.description.abstractThe potential of artificial intelligence (AI) and its manifold applications have fueled the discussion around how AI can be used to facilitate sustainable objectives. However, the technical, ethical, and legal literature on how AI, including its design, training, implementation, and use can be sustainable, is rather limited. At the same time, consumers incrementally pay more attention to sustainability information, whereas businesses are increasingly engaging in greenwashing practices, especially in relation to digital products and services, raising concerns about the efficiency of the existing consumer protection framework in this regard. The objective of this paper is to contribute to the discussion toward sustainable AI from a legal and consumer protection standpoint while focusing on the environmental and societal pillar of sustainability. After analyzing the multidisciplinary literature available on the topic of the environmentally sustainable AI lifecycle, as well as the latest EU policies and initiatives regarding consumer protection and sustainability, we will examine whether the current consumer protection framework is sufficient to promote sharing and substantiation of sustainability information in B2C contracts involving AI products and services. Moreover, we will assess whether AI-related AI initiatives can promote a sustainable AI development. Finally, we will propose a set of recommendations capable of encouraging a sustainable and environmentally-conscious AI lifecycle while enhancing information transparency among stakeholders, aligning the various EU policies and initiatives, and ultimately empowering consumers.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent279912
dc.identifier.doi10.3390/su132112064
dc.identifier.issn2071-1050
dc.identifier.otherPURE: 115341068
dc.identifier.otherPURE UUID: b1918c95-0345-4346-a2ad-0af13fa14002
dc.identifier.otherScopus: 85118593593
dc.identifier.urihttp://hdl.handle.net/10362/205572
dc.identifier.urlhttps://www.scopus.com/pages/publications/85118593593
dc.language.isoeng
dc.peerreviewedyes
dc.subjectAI Act
dc.subjectArtificial intelligence
dc.subjectGreenwashing
dc.subjectSustainability
dc.subjectSustainable AI
dc.subjectUnfair commercial practices
dc.subjectComputer Science (miscellaneous)
dc.subjectGeography, Planning and Development
dc.subjectRenewable Energy, Sustainability and the Environment
dc.subjectEnvironmental Science (miscellaneous)
dc.subjectEnergy Engineering and Power Technology
dc.subjectHardware and Architecture
dc.subjectComputer Networks and Communications
dc.subjectManagement, Monitoring, Policy and Law
dc.subjectSDG 7 - Affordable and Clean Energy
dc.titleSustainability of aien
dc.title.subtitleThe case of provision of information to consumersen
dc.typejournal article
degois.publication.issue21
degois.publication.titleSustainability (Switzerland)
degois.publication.volume13
dspace.entity.typePublication
rcaap.rightsopenAccess

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