Publicação
Positioning halo for international impact: a strategic framework for Italian market entry and expansion
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Sousa, Milton de | |
| dc.contributor.author | Pracher, Sophie | |
| dc.date.accessioned | 2026-05-22T15:09:47Z | |
| dc.date.available | 2026-05-22T15:09:47Z | |
| dc.date.issued | 2026-01-23 | |
| dc.date.submitted | 2026-02-07 | |
| dc.description.abstract | This thesis examines how HALO, a novel non-invasive communication system, can be positioned and expanded within European healthcare markets. Through an analysis of clinical needs, market dynamics, and the competitive environment, the thesis identifies opportunities for HALO to address unmet communication challenges across key patient groups. A phased market expansion approach outlines how HALO can generate value for patients, caregivers, and healthcare providers while navigating reimbursement structures and strategic partnerships. The results highlight HALO’s potential to become a scalable, user-centered solution that strengthens communication accessibility across Europe | eng |
| dc.identifier.tid | 204241723 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203334 | |
| dc.language.iso | eng | |
| dc.relation | UID/00124/2025 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Market expansion | |
| dc.subject | Europe | |
| dc.subject | ALS | |
| dc.subject | AAC | |
| dc.subject | Health innovation | |
| dc.subject | Communication device | |
| dc.title | Positioning halo for international impact: a strategic framework for Italian market entry and expansion | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A work project, presented as part of the requirements for the award of a Master’s Degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics |