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Camera eats first

dc.contributor.authorGambetti, Alessandro
dc.contributor.authorHan, Qiwei
dc.contributor.institutionNOVA School of Business and Economics (NOVA SBE)
dc.contributor.pblAssociação Portuguesa para o Estudo do Quaternário (APEQ)
dc.date.accessioned2022-07-13T22:27:36Z
dc.date.available2022-07-13T22:27:36Z
dc.date.issued2022-08-24
dc.descriptionThe authors acknowledge financial support from Fundação para a Ciência e Tecnologia (UID/ECO/00124/2019) by LISBOA-01-0145-FEDER007722 and Social Sciences Data Lab PINFRA/22209/2016
dc.description.abstractPurpose The purpose of this paper is to explore and examine discrepancies of food aesthetics portrayed on social media across different types of restaurants using a large-scale data set of food images. Design/methodology/approach A neural food aesthetic assessment model using computer vision and deep learning techniques is proposed, applied and evaluated on the food images data set. In addition, a set of photographic attributes drawn from food services and cognitive science research, including color, composition and figure–ground relationship attributes is implemented and compared with aesthetic scores for each food image. Findings This study finds that restaurants with different rating levels, cuisine types and chain status have different aesthetic scores. Moreover, the authors study the difference in the aesthetic scores between two groups of image posters: customers and restaurant owners, showing that the latter group tends to post more aesthetically appealing food images about the restaurant on social media than the former. Practical implications Restaurant owners may consider performing more proactive social media marketing strategies by posting high-quality food images. Likewise, social media platforms should incentivize their users to share high-quality food images. Originality/value The main contribution of this paper is to provide a novel methodological framework to assess the aesthetics of food images. Instead of relying on a multitude of standard attributes stemming from food photography, this method yields a unique one-take-all score, which is more straightforward to understand and more accessible to correlate with other target variables.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent2723310
dc.identifier.doi10.1108/IJCHM-09-2021-1206
dc.identifier.issn0959-6119
dc.identifier.otherPURE: 45350533
dc.identifier.otherPURE UUID: 0170dce9-8c1e-4fa2-aa82-fe551c521053
dc.identifier.othercrossref: 10.1108/IJCHM-09-2021-1206
dc.identifier.otherWOS: 000822999600001
dc.identifier.otherScopus: 85133894130
dc.identifier.urihttp://hdl.handle.net/10362/141860
dc.identifier.urlhttps://www.scopus.com/pages/publications/85133894130
dc.language.isoeng
dc.peerreviewedyes
dc.subjectFood aesthetics
dc.subjectGastronomic experience
dc.subjectSocial media
dc.subjectComputer version
dc.subjectDeep learning
dc.titleCamera eats firsten
dc.title.subtitleExploring food aesthetics portrayed on social media using deep learningen
dc.typejournal article
degois.publication.firstPage3300
degois.publication.issue9
degois.publication.lastPage3331
degois.publication.titleInternational Journal of Contemporary Hospitality Management
degois.publication.volume34
dspace.entity.typePublication
rcaap.rightsopenAccess

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