A carregar...
Publicação
Cross-Cultural Tourists’ Sentiment and Emotions in Eco-friendly Hotels: A Hofstede Cultural Dimension Perspective
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 538.83 KB | Adobe PDF |
Autores
Resumo(s)
Eco-friendly hotels are implementing environmental management procedures to reduce their
ecological footprint and meet the expectations of increasingly eco-conscious tourists.
However, tourists’ cultural differences influence their perceptions of sustainability.
Accordingly, this study explores cultural differences in tourists' satisfaction and emotions after
experiencing eco-friendly hotels. Hofstede's Cultural Dimension Framework was used to
identify the culture types. A text mining mixed method approach, particularly Sentiment and
Tone of Voice analysis, was applied to analyze 20,067 Booking.com reviews from guests who
stayed at the top European eco-friendly hotels. The results revealed that every Hofstede's
cultural dimension influences satisfaction and partially influences the tourists’ emotions. The
discussion of the results was triangulated to provide an in-depth understanding of the
empirical findings. These findings suggest that the tourists' culture affects the experience in
this recent type of hotel, providing eco-friendly hotel managers with valuable insights that
should be considered in marketing strategies.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
Palavras-chave
Culture Eco-friendly Hotels Satisfaction Emotions Hofstede cultural dimension framework Text Mining SDG 8 - Decent work and economic growth SDG 12 - Responsible production and consumption