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Factors influencing the adoption of telemedicine in Healthcare: A study on Medical Doctors
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| 1.32 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The recent technological evolution has hit health care and the available tools for monitoring and
interaction between doctors and patients are now countless. Having said that, doctors and the
healthcare industry in general tend to be and for good reason, incredibly risk averse. Healthcare
professionals tend to rely on proven methods and value personal interaction to ensure personalized
care. As with prescription medication or surgery where they are the deciding agent for the choice of
treatment, even if not the primary beneficiary, also with telemedicine technologies they have a
deciding role. While many studies have been done on healthcare, there is space to learn further what
influences a doctor to adopt and endorse a certain technology in their professional context, namely
those related to telemedicine. To better understand what can weigh into this decision process I will
aim to answer the question: What are the factors influencing the adoption of telemedicine by
physicians in Portugal? Data was collected from medical doctors, through a questionnaire
(quantitative) and a focus group (qualitative), to study the perceived benefits and constraints that
telemedicine technologies may bring, the key adoption and deterrent factors. As an additional
objective, it was also evaluated the role covid-19 had on said adoption. The field work was built taking
a technology adoption model as a starting point and using a PLS-SEM (Partial Least Square – Structural
Equation Modelling) methodology to study the variables and validity of the model. This analysis was
compounded with the learnings from the focus group. It was found that the perceived benefit or
usefulness of telemedicine is the main driver to try and adopt the technology from a physician’s
perspective with some influence from ease of use or other facilitating conditions. It is expected that
the outcome of this work can be used as an input into the optimization efforts of telemedicine
technology development and implementation to maximize its adoption by this professional group and
ultimately benefit the patient community.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Telemedicine Adoption TAM Healthcare Physicians Medical Doctors Health Care Professionals PLS-SEM Portugal