A carregar...
Publicação
Streaming snakes: Exploring spatial relationships of a rattlesnake mega-den livestream’s audience
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.71 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In an increasingly urbanizing and technologically reliant world, people’s connection to nature has diminished as opportunities to experience the natural world have become less frequent and accessible. Nature-focused livestreams have emerged as one way to combat this. One example, Project RattleCam, livestreams nesting prairie rattlesnakes to the public from an undisclosed location in Colorado. We decided to investigate the spatial patterns associated with viewers across the contiguous United States who watch the Project RattleCam livestream. These included measures of spatial autocorrelation and hotspot analysis. We also investigated how variables of distance and prior familiarity with rattlesnakes were associated with increased interest in the livestream, as well as how online news media with different geographic audiences correlated with spikes in viewership. We found that the highest viewership occurred in a hotspot around Colorado, while the lowest viewership clustered in the northeastern New England states. The most significant driver of interest in the livestream was Euclidean distance towards Colorado, with moderate support for internet search volume for the term “Rattlesnake” and less so for real-world encounters with rattlesnakes. We found that national news media lagged one day behind local news media when correlated with spikes in Colorado viewership. Lastly, due to the coarse nature of data offered by YouTube, we provided a potential method of interpolating views to a finer scale using dasymetric mapping. We contribute to the growing research attention towards NFLs and provide a spatial lens to understand NFL audiences that can inform future initiatives to connect with viewers.
Descrição
Master of Science in Geospatial Technologies
Palavras-chave
Nature-focused livestream rattlesnake Colorado Tobler’s First Law Google Trends spatial regression online news media dasymetric dapping