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Exploring User Engagement with Portuguese Political Party Pages on Facebook

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dc.contributor.authorRosa, Jorge
dc.contributor.authorBacaksızlar Turbic, N. Gizem
dc.contributor.authorTelles, Alda Magalhães
dc.contributor.authorGonzález Tosat, Clara
dc.contributor.authorJiménez Ruiz, Cristian
dc.contributor.authorMoraiti, Kalliopi
dc.contributor.authorÖzgür Karadeniz, Oğuz
dc.contributor.authorPallacci, Valentina
dc.contributor.institutionInstituto de Comunicação da NOVA (ICNOVA)
dc.contributor.institutionDepartamento de Ciências da Comunicação (DCC)
dc.contributor.pblUniversitat de València
dc.date.accessioned2022-07-25T22:25:02Z
dc.date.available2022-07-25T22:25:02Z
dc.date.issued2022
dc.description
dc.description.abstractIn the broader context of a research project about political participation on Facebook during the Portuguese electoral year of 2019 - for the European Parliament in May, and for the National Parliament in October -, a dataset of more than 9,000 posts and corresponding reactions and comments had been previously retrieved using Facepager. Participating in a data sprint came up as an opportunity to explore some specific questions in an intensive and time-bound context, using a subset of the data tailored to the purpose of discovering: 1) how differently official parties tried to engage with Facebook users before, during, and after the campaigns for the major elections periods (“supply side”), and 2) what type of content received the most attention and engagement (“demand side”). Our results show that regardless of the party’s age and position in the political spectrum, the persistent main categories are “National Politics”, “Fundamental Rights”, and “Self-Promotion” for both elections. Also, we found that posts with images attract more attention, and apparently this may be leveraged if the textual content of the post is in topics of “National Politics”. However, this finding requires further investigation. Along with details about the research during the data sprint and the main findings, this paper is also a testimony about the singularities and learnings of a process built upon the constraints of taking data sprints situation as a workflow.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent27
dc.format.extent3183051
dc.identifier.doi10.7203/drdcd.v1i8.233
dc.identifier.issn2444-0132
dc.identifier.otherPURE: 45326902
dc.identifier.otherPURE UUID: 7d81c801-3515-40b1-a3da-3982932603e2
dc.identifier.otherORCID: /0000-0003-3388-8141/work/116348123
dc.identifier.urihttp://hdl.handle.net/10362/142392
dc.identifier.urlhttps://revistadigitos.com/index.php/digitos/article/view/233
dc.language.isoeng
dc.peerreviewedyes
dc.relationPTDC/COM-CSS/28269/2017 info:eu-repo/grantAgreement/FCT/3599-PPCDT/PTDC%2FCOM-CSS%2F28269%2F2017/PT
dc.relationUIDB/05021/2020 UIDP/05021/2020 info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05021%2F2020/PT
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F05021%2F2020/PT
dc.relationNOVA Institute of Communication
dc.subjectFacebook
dc.subjectPolitical engagement
dc.subjectRlections
dc.subjectPolitical parties
dc.subjectData science
dc.titleExploring User Engagement with Portuguese Political Party Pages on Facebooken
dc.title.subtitleData Sprint as Workflowen
dc.typejournal article
degois.publication.firstPage127
degois.publication.issue8
degois.publication.lastPage154
degois.publication.titleDígitos - Revista de Comunicación Digital
dspace.entity.typePublication
oaire.awardNumberUIDP/05021/2020
oaire.awardTitleNOVA Institute of Communication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F05021%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication0b5e5093-06ac-4c4e-8679-f447a078f103
relation.isProjectOfPublication.latestForDiscovery0b5e5093-06ac-4c4e-8679-f447a078f103

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