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A train of thought in product experientiality

2020-03-01Artigo científico Acesso aberto
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dc.contributor.authorOffergeld, Tobias
dc.contributor.authorMartinez, Luis F.
dc.contributor.authorFerreira, Aristides I.
dc.contributor.institutionNOVA School of Business and Economics (NOVA SBE)
dc.contributor.pblElsevier
dc.date.accessioned2020-03-04T01:27:46Z
dc.date.available2022-10-25T00:32:19Z
dc.date.embargoedUntil2022-10-24
dc.date.issued2020-03-01
dc.descriptionSocial Sciences DataLab
dc.description.abstractThe sequence of informational cues and the level of distraction have an impact on the judgment of a product's quality and preference. Two quasi-experimental studies (Ntotal = 340) investigate the influence of the force behind the processing of these cues – working memory (WM). Previous research found that, in the presence of a distractor, high WM individuals are more able to recall the initial cue, and thus derive their product judgment from the initial strong cue. Study 1 contradicts these findings and raises important methodological questions regarding the conceptualization of strong and weak cues. Specifically, commonly accepted strong cues (e.g., product reputation) might not influence consumers as expected. Additionally, in a sequence of product evaluation with high vs. low degree of experientiality, study 2 reveals that consumers tend to show a primacy effect that is stronger for higher levels of WM capacity. Moreover, in a sequence of assessing low vs. high degree of experientiality products, consumers reveal stronger recency effects, thus showing that WM reinforces this recency effect. Our findings have important implications for marketers by suggesting that consumers with high WMC are more able to process complex stimuli and retrieve previously presented information on a product quality. These consumers also have a higher tendency to retrieve more information from product scenarios with a high degree of experientiality.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent818839
dc.identifier.doi10.1016/j.jretconser.2019.101971
dc.identifier.issn0969-6989
dc.identifier.otherPURE: 15223305
dc.identifier.otherPURE UUID: bd42997a-7957-40b5-af54-59f2130c5626
dc.identifier.otherScopus: 85073724757
dc.identifier.otherORCID: /0000-0002-9554-5374/work/85243696
dc.identifier.otherWOS: 000514818000007
dc.identifier.urihttp://hdl.handle.net/10362/93757
dc.identifier.urlhttps://www.scopus.com/pages/publications/85073724757
dc.language.isoeng
dc.peerreviewedyes
dc.relationFunding agencies
dc.relationFCT-Fundação para a Ciência e a Tecnologia
dc.relationUID/GES/00315/2013
dc.relationBusiness Research Unit
dc.relationNova School of Business and Economics
dc.relationNova School of Business and Economics
dc.relationPOR Lisboa
dc.relationLISBOA-01-0145-FEDER-007722
dc.relationand POR Norte
dc.relationLISBOA-01-0145-FEDER-022209
dc.subjectBrand trust
dc.subjectCue order effects
dc.subjectDual-task interference
dc.subjectExperientiality
dc.subjectProduct evaluation
dc.subjectWorking memory capacity
dc.subjectMarketing
dc.titleA train of thought in product experientialityen
dc.title.subtitleworking memory, distraction, and inconsistencies in cue order effectsen
dc.typejournal article
degois.publication.titleJournal of Retailing and Consumer Services
degois.publication.volume53
dspace.entity.typePublication
oaire.awardNumberUID/GES/00315/2013
oaire.awardNumberUID/ECO/00124/2013
oaire.awardNumberUID/ECO/00124/2019
oaire.awardTitleBusiness Research Unit
oaire.awardTitleNova School of Business and Economics
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F00315%2F2013/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2019/PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication95f42e77-bcd3-4a98-ba76-2fa4bb265f83
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublicationcbde310d-fc8e-4b67-a0dd-e61df619ea3d
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7

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