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Publicação
E-commerce usage impact on individual well-being: Exploring effects and mechanisms
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.85 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
E-commerce is a growing reality that brought innovation to the way we shop. Its adoption is scaling
with time and with the growth comes new and more revolutionary ways to improve user experience.
Since the adoption of new technologies has a direct impact on well-being, the study of e-commerce
usage impact on consumer well-being is crucial. Based on data collected from 164 users, we apply the
Expectation-Confirmation Model to understand the well-being that results from e-commerce platform
usage. We find that perceived usefulness impacts on well-being and perceived privacy mediates the
relationship between perceived usefulness and well-being.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
Palavras-chave
E-commerce Well-being ECM