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Publicação
Social Media in Crisis Management: A study of the Covid-19 Pandemic
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| 672.42 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This study explores the role of social media in managing crises during the COVID-19
pandemic. Using survey data from 153 adults, it examines how social media was used to
share information, shape public perceptions, and support responses to the crisis. The findings
reveal that while social media was an effective tool for quickly spreading information, it also
contributed to the spread of misinformation, leading to confusion and panic among users.
Official channels like WHO and CDC played a critical role in reducing misinformation, but
their impact on improving public awareness was limited. The research highlights the
challenges of unverified information on social media and emphasizes the importance of clear
strategies to manage misinformation. These findings offer practical lessons for governments
and organizations to improve crisis communication and use social media more effectively in
future emergencies.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
Palavras-chave
Social Media Crisis Crisis Management COVID-19 Pandemic SDG 16 - Peace, justice and strong institutions