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Adoption of shared mobility apps in Lisbon
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Orientador(es)
Resumo(s)
The rising of globalization and the internet environment, as well as the rapid development of
mobile technology and social media, a new consumer behavior and with consumers realizing
the benefits of access to products and services over ownership, contributed to the growth of
sharing economy, a business model that matches demand and supply via a digital platform
developed by a third entity. This business model has proliferated in many forms, such as cars,
bicycles, scooters, homes, clothes, shoes, which has famous marketplaces such as Uber, a
mobility platform, and Airbnb, a platform to rent for spaces to stay, however this study will
focus on the use of shared mobility apps. Shared mobility apps offer a flexible way to travel,
such as carsharing, micromobility sharing as bike sharing and e-scooters, a trend that has
many benefits and is crucial to create a multimodal city in which people can complete their
journeys and move around the city in a conveniently, sustainably and faster way without
needing their own car. However, in almost all countries, the car is still the dominant mode of
transport, which is a major issue in terms of greenhouse gas (GHG). In this paper, a theoretical
model was proposed with some of the determinant aspects that lead citizens to use
smartphone apps in the shared mobility sector, such as compatibility, convenience, social
influence and smart city policy and, for instance, explore some of the benefits of this trend.
This study was tested using quantitative methods, an online survey with a sample of 127
answers, only including people who use or already tried to use shared mobility apps when
travelling around Lisbon. This study will contribute to understand what drives citizens to use
shared mobility apps, providing theoretical insights about what are the benefits of following
this trend, how it could improve the city of Lisbon, but also people’s lifestyle, in a social,
sustainable and economical way. This study supports that people use shared mobility apps in
Lisbon specially to avoid traffic and due to the lack of parking spots, but also for its economic
benefit, people who can’t buy their own vehicle or wants to avoid the costs of owning their
own vehicle. Finally, building on prior work, this paper aims to contribute to a far-reaching
understanding of the perceptions and motivations when using shared mobility apps in Lisbon
by answering the above-mentioned research objectives with qualitative methods, literature
review and quantitative methods, a questionary.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
Sharing economy Apps Mobility Smart City Lisbon SDG 11 - Sustainable cities and communities