A carregar...
Publicação
Are social media and mobile applications threatening retail websites?
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.06 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites.
Descrição
Ramos, R. F., Rita, P., & Moro, S. (2023). Are social media and mobile applications threatening retail websites? International Journal of Internet Marketing and Advertising, 18(1), 58-81. https://doi.org/10.1504/IJIMA.2023.128150. ---%ABS1%---Funding: The work by Ricardo Filipe Ramos and Sérgio Moro was supported by the Fundação para a Ciência e a Tecnologia (FCT) within the following (Projects: UIDB/04466/2020 and UIDP/04466/2020). The work by Paulo Rita was supported by the Fundação para a Ciência e a Tecnologia (FCT) within the Project: UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC).
Palavras-chave
retail website social media mobile application consumer behaviour text mining Marketing SDG 9 - Industry, Innovation, and Infrastructure SDG 12 - Responsible Consumption and Production