Publicação
When AI Speaks for the Dead: Mapping the intention to use Deadbots to connect with deceased loved ones
| datacite.subject.fos | Ciências Naturais::Ciências da Computação e da Informação | pt_PT |
| dc.contributor.advisor | Rita, Paulo Miguel Rasquinho Ferreira | |
| dc.contributor.advisor | Oliveira, Pedro Miguel Garcia de | |
| dc.contributor.author | Chanas, Gabrieli | |
| dc.date.accessioned | 2025-11-06T09:45:50Z | |
| dc.date.embargo | 2028-10-27 | |
| dc.date.issued | 2025-10-27 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence | pt_PT |
| dc.description.abstract | The perceptual factors that shape intention to use chatbot technologies, commonly referred to as "Deadbots," are the focus of this study. As Artificial Intelligence (AI) systems become increasingly humanlike and relational, Deadbots represent a particularly sensitive form of this technology. Aiming to replicate conversations with deceased loved ones, these tools seek to engage users as if they are having a two-way conversation with the dead. The opinions of 622 participants, collected through an online questionnaire, were recorded after they had a genuine interaction with a bespoke Deadbot. The conceptual model encompasses constructs such as perceived empathy, anthropomorphism, warmth, competence, parasocial interaction, privacy concerns, and creepiness to measure usage intention. Structural equation modeling (with SmartPLS) was used for data analysis. Findings reveal that perceived empathy is a strong predictor of intention to use, significantly influenced by competence, warmth, and parasocial interaction. Anthropomorphism was not a significant factor. Privacy concerns negatively impacted adoption intention. The study also examined demographic and experimental control variables. Notably, recent bereavement was associated with lower interest in Deadbots. These insights contribute to future explorations of Deadbots’ development, mapping how users feel about these tools and what they value in this type of interaction. | pt_PT |
| dc.identifier.tid | 204073502 | |
| dc.identifier.uri | http://hdl.handle.net/10362/190175 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Artificial Intelligence | pt_PT |
| dc.subject | chatbots | pt_PT |
| dc.subject | grief | pt_PT |
| dc.subject | AI and emotional well-being | pt_PT |
| dc.subject | users’ expectations | pt_PT |
| dc.subject | intention to use | pt_PT |
| dc.title | When AI Speaks for the Dead: Mapping the intention to use Deadbots to connect with deceased loved ones | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.embargofct | Without losing the copyright to my thesis and the right to use it in future works (such as articles or books), I declare that: ¿ I am delivering my dissertation, approved by the jury appointed by the University where I accomplished my studies. ¿ I grant to the Universidade Nova de Lisboa and its agents, through its institutional repository, a non-exclusive license to archive and make accessible, under the conditions below, my thesis on electronic format. ¿ I authorize the Universidade Nova de Lisboa to scan the copy of my dissertation or the copy they have in their libraries. ¿ I authorize the Universidade Nova de Lisboa to file without changing the content more than one copy of the dissertation and to make the conversion to any file format, medium or support, for the purpose of preservation and access. | pt_PT |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing Analítico, especialização em Marketing Intelligence | pt_PT |