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Forecasting Sales of Air Conditioner Products: A Time Series and Machine Learning Approach

datacite.subject.fosCiências Naturais::Ciências da Computação e da Informaçãopt_PT
dc.contributor.advisorCastelli, Mauro
dc.contributor.authorVaranda, Pedro Afonso Pacheco Monteiro Proença
dc.date.accessioned2025-11-14T10:29:07Z
dc.date.embargo2028-10-30
dc.date.issued2025-10-30
dc.descriptionDissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analyticspt_PT
dc.description.abstractThe timely installation of air conditioners is essential for enhancing customer satisfaction and reducing operational costs. To achieve this, the company needs an accurate forecasting model for monthly air conditioner sales volumes. This thesis explores the development of such a model by comparing time series and machine learning approaches, specifically Facebook Prophet and XGBoost, at the district level across Portugal. Following the CRISP-DM methodology, the project began by understanding the business context, followed by a time series analysis to investigate seasonal and geographical patterns. Feature engineering was performed to incorporate time-based, weather-related, and lagged sales features, which helped capture yearly trends and regional dynamics. Even without key external variables, such as promotional campaign data, the proposed models surpassed the company's existing planning approach, which relied on the previous year's values as a baseline. The results emphasize the value of district-level forecasting in facilitating more detailed operational planning and highlights the importance of continuous model improvement, as forecast accuracy could be further enhanced by including additional business and market variables. This work demonstrates the practical benefits of employing data-driven forecasting techniques, providing a scalable foundation for aligning inventory, logistics, and workforce planning more effectively with seasonal demand fluctuations.pt_PT
dc.identifier.tid204073006
dc.identifier.urihttp://hdl.handle.net/10362/190715
dc.language.isoengpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectForecastingpt_PT
dc.subjectTime Series Analysispt_PT
dc.subjectMachine Learning Modelspt_PT
dc.subjectBusiness Intelligencept_PT
dc.subjectSDG 8 - Decent work and economic growthpt_PT
dc.titleForecasting Sales of Air Conditioner Products: A Time Series and Machine Learning Approachpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.embargofctThis request is made on the basis that the thesis contains confidential and proprietary data provided by a private company. To respect the company¿s data privacy policies and to protect potentially sensitive business information, I believe it is necessary to restrict public access to the full content of the thesis for a limited period. I kindly ask for the thesis to remain under embargo for a duration of three years from the date of submission.pt_PT
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Ciência de Dados e Métodos Analíticos Avançados, especialização em Business Analyticspt_PT

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