Publicação
AR Smart Glasses In Focus: The Feeling of Groundedness Through Amazon Reviews
| datacite.subject.fos | Ciências Naturais::Ciências da Computação e da Informação | pt_PT |
| dc.contributor.advisor | Rita, Paulo Miguel Rasquinho Ferreira | |
| dc.contributor.advisor | Ramos, Ricardo Filipe Carreira | |
| dc.contributor.author | Quintal, Sara Matilde Maltez | |
| dc.date.accessioned | 2024-11-06T14:22:41Z | |
| dc.date.embargo | 2026-10-31 | |
| dc.date.issued | 2024-10-31 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence | pt_PT |
| dc.description.abstract | Augmented Reality (AR) smart glasses strengthen user interaction by merging real-world visuals with digital information. This study explores how wearability, usability, and social influence impacts the feeling of groundedness and purchase intentions for AR smart glasses moderated by privacy concerns. 3,164 online reviews published on Amazon were collected from nine smart glasses brands. Data were analyzed using text mining and PLS-SEM to test the hypotheses raised. Evidence showed that the feeling of groundedness is influenced by usability and social influence, while wearability showed no notable effect. Privacy concerns moderate the relationship between groundedness and purchase intentions, indicating the need for wide-scale privacy protection to increase users' confidence. The findings reveal that AR smart glasses create important connections for users, influencing preferences, choices, and willingness to pay. | pt_PT |
| dc.identifier.tid | 203778545 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/174693 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Smart Glasses | pt_PT |
| dc.subject | Augmented Reality | pt_PT |
| dc.subject | Feeling of Groundedness | pt_PT |
| dc.subject | Amazon reviews | pt_PT |
| dc.subject | SDG 9 - Industry, innovation and infrastructure | pt_PT |
| dc.title | AR Smart Glasses In Focus: The Feeling of Groundedness Through Amazon Reviews | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing Analítico, especialização em Inteligência de Marketing | pt_PT |