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Dark Tourism Satisfaction and Emotional Responses: A comparative study of man-made and natural disasters
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Autores
Resumo(s)
Man-made and natural disaster sites are two different tourist attractions for dark tourism. The
study aims to explore how tourists respond emotionally and their satisfaction levels at these
two types of sites. A mixed-method approach using text mining approaches, sentiment, and
tone of voice analysis was conducted to analyze 22,191 reviews from visitors of Man-made
and Natural disaster TripAdvisor pages. The results of both analyses were triangulated to
ensure a comprehensive understanding of the empirical findings. Results suggest that
satisfaction levels varied based on the type of tourist attraction and the tourists' nationality,
gender, and visit season. However, the season did not significantly impact satisfaction at
natural disaster sites or disaster anniversaries. Emotions partly influenced tourist satisfaction,
but not on anniversaries at man-made disaster sites. These outcomes can guide managers in
establishing priorities to meet tourism expectations.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
Palavras-chave
Dark tourism Man-made disaster Natural disaster Tourist satisfaction Tourist emotions Text Mining SDG 4 - Quality education SDG 5 - Gender equality SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 10 - Reduced inequalities SDG 12 - Responsible production and consumption SDG 16 - Peace, justice and strong institutions SDG 17 - Partnerships for the goals