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Publicação
Social Media Use: How is critical consumption of news impacting voting persuasion in Angola?
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Orientador(es)
Resumo(s)
The presented study provides important findings regarding the impact of external variables in
Angolan’s political participation, validating theories related to news exposure, critical
consumption, political participation, and social media usage. More specifically, it is analysed
how critical consumption of news on social media is influencing voting persuasion behaviour.
To achieve significant conclusions, the model was evaluated with a sample of 200 adult (age >
18) Angolan citizens. Through the provided answers, it was concluded that Angolans, further
than being critic with the information shared on social media, try to influence others to vote
either online or offline. The collected sample also allowed to conclude that age is correlated
with voting persuasion. The elder people are, the higher is the probability that they will persuade
others to vote. Through this study, policy makers have the possibility to better understand
citizens and target political campaigns to social media platforms, always employing respectful
and trustful behaviour. This study also reinforces the need to provide proper education so
citizens critically interact with news.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
Angola Incidental News Exposure Intentional News Exposure Political Participation Politics Social Media Voting Persuasion Critical Consumption SDG 10 - Reduced inequalities SDG 16 - Peace, justice and strong institutions