Publicação
An experimental study on the impact of color variety on the perception of snack food products
| dc.contributor.advisor | Szabó-Douat, Teodóra | |
| dc.contributor.author | Lopes, Adriana Cristina Luís | |
| dc.date.accessioned | 2023-03-20T14:32:52Z | |
| dc.date.available | 2023-03-20T14:32:52Z | |
| dc.date.issued | 2023-01-27 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence | pt_PT |
| dc.description.abstract | Despite people’s intentions on eating healthier, obesity rates have been on the rise. The increase in caloric intake and energy-dense foods between main meals (unhealthy snacks) represent an accounting explanation for increased obesity. Evidently, people often rely on their perceptions rather than on nutritional information, thus visual properties of snacks, including color variety, might be an important cue to promote healthy snacking choices. Research exploring the impact of color variety on the perceptions of snacks is limited, particularly in adults. This research addresses this gap by investigating, through an experimental approach, the influence of high color variety (vs. low color variety) on adults’ perceptions of taste, desire, and healthiness for healthy and unhealthy snacks. Participants were randomly exposed to one of four different snacking images: healthy or unhealthy snacks containing high or low color variety. Both healthy and unhealthy snacks were perceived as tastier when high in color variety (vs. low color variety) and the influence of high-color variety was associated with a stronger desire for healthy snacks. While no influence of color variety was found on the perceived healthiness of unhealthy snacks, healthy snacks high in color variety were perceived as healthier. The implications of this research for companies, consumers, and the public health community are discussed. | pt_PT |
| dc.identifier.tid | 203249151 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/150894 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Snacks | pt_PT |
| dc.subject | Color Variety | pt_PT |
| dc.subject | Eating Behavior | pt_PT |
| dc.subject | Visual Cues | pt_PT |
| dc.subject | Food Perception | pt_PT |
| dc.subject | Experimental Design Research | pt_PT |
| dc.subject | Healthy Snacks | pt_PT |
| dc.subject | Unhealthy Snacks | pt_PT |
| dc.title | An experimental study on the impact of color variety on the perception of snack food products | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão de Informação, especialização em Inteligência de Marketing | pt_PT |