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Memeability and sharenting

2025Artigo científico Acesso aberto
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dc.contributor.authorMarôpo, Lidia
dc.contributor.authorJorge, Ana
dc.contributor.authorCarvalho, Bárbara Janiques de
dc.contributor.authorNeto, Filipa
dc.contributor.institutionCentro Interdisciplinar de Ciências Sociais (CICS.NOVA - NOVA FCSH)
dc.contributor.pblSAGE Publications
dc.date.accessioned2026-03-18T11:42:02Z
dc.date.available2026-03-18T11:42:02Z
dc.date.issued2025
dc.descriptionUID/04647/2025 https://doi.org/10.54499/UID/04647/2025
dc.description.abstractThis article considers how children’s memeability is entangled with commercial sharenting narratives through two case studies of (mothers) influencers and their daughters in Brazil and Portugal. The Brazilian mother privileges cute aesthetics by enchantment in an inspirational sharenting and does not promote the child’s memeability. In contrast, the Portuguese influencer privileges cringe aesthetics, encouraging her daughter’s memeability by exploring the ambivalence of parenting with humor in a transgressive sharenting. The findings point to the unpredictability and uncontrollability of the memetic culture. In Brazil, the child’s image was appropriated for playful and parodic engagement, neglecting her privacy, reputation, and well-being despite her mother’s public complaint. This unauthorized memeability results from the girl’s celebrification after her display in viral content and advertising campaigns. In contrast, the encouraged memeability of the Portuguese influencer does not exceed her community of followers since her daughter’s recognition seems limited to an extension of the mother’s self.en
dc.description.versionpublishersversion
dc.description.versionepub_ahead_of_print
dc.format.extent22
dc.format.extent884103
dc.identifier.doi10.1177/14614448251320370
dc.identifier.issn1461-4448
dc.identifier.otherPURE: 157855122
dc.identifier.otherPURE UUID: f9669b68-94c9-4476-862c-2cb593fef894
dc.identifier.otherScopus: 105000166643
dc.identifier.urihttp://hdl.handle.net/10362/201590
dc.identifier.urlhttps://www.scopus.com/pages/publications/105000166643
dc.identifier.urlhttps://journals.sagepub.com/doi/10.1177/14614448251320370
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/Avaliação UID 2023%2F2024/UID%2F04647%2F2025/PT
dc.subjectAffective publics
dc.subjectcringe
dc.subjectcuteness
dc.subjectInstagram
dc.subjectmemes
dc.subjectCommunication
dc.subjectSociology and Political Science
dc.titleMemeability and sharentingen
dc.title.subtitleThe affective economy of children on social mediaen
dc.typejournal article
degois.publication.firstPage1
degois.publication.lastPage22
degois.publication.titleNew Media and Society
dspace.entity.typePublication
rcaap.rightsopenAccess

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