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The role of telecommunication companies in Internet of things
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Resumo(s)
Internet of Things is pervading the enterprise and consumer worlds. This technological concept is
leading towards pervasive connectivity and encompasses everything connected to the Internet, being
used for defining objects that ‘talk’ with one another. As stated by many reports, it is expected to
generate a huge amount of added value through applications and the resulting services.
Telecommunication companies with their central role, and their well established ability to connect
millions of devices, are in a distinctive situation brought by the opportunity of new revenue streams
and new challenges resulting from this revolution of connectivity. Their share of the added value
market that is generated by the IoT is going to be dependent on the role they are going to play in the
value chain.
The purpose of this work is to investigate the impact Internet of Things will have on the
telecommunications industry and to identify and analyse the possible directions for
telecommunication companies as they take their role in IoT. In addition the IoT value chain is
examined, possible business models for telecommunication companies in IoT are identified, and
technology and business related challanges are elaborated. Furthermore in this work, a case study on
Makedonski Telekom AD is presented.
Telecommunication companies, being in the process of planning and/or implementing IoT have several
business models to consider. The ones that will position themselves highly on the value chain, will have
to play smart in order not to focus too heavily on industry specific solutions and balance in adding
highly differentiated vertical offers where feasible on one hand, and facilitate third‐party vertical
solutions where differentiation is more difficult and the investment is too great on the other, so they
do not underplay their hand in the connectivity and life cycle management layer.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Internet of Things Telecommunication Companies Telecommunications Industry Value Chain Business Models Case Study Challenges