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What makes rural tourism tick in Portugal?

2026-11Artigo científico Acesso aberto
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dc.contributor.authorPereira, Mafalda
dc.contributor.authorTam, Carlos
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblElsevier
dc.date.accessioned2026-09-03T15:38:01Z
dc.date.available2026-09-03T15:38:01Z
dc.date.issued2026-11
dc.descriptionPereira, M., & Tam, C. (2026). What makes rural tourism tick in Portugal? Word of mouth, experiential learning, and individual performance examined. Journal of Hospitality, Leisure, Sport & Tourism Education, 39. https://doi.org/10.1016/j.jhlste.2026.100628 --- %ABS1%
dc.description.abstractPositioning rural tourism as a site of informal, experiential education, this study examines how experiential learning and perceived mental health (PMH) shape rural tourists' post-visit performance in Portugal. The learning construct, with word-of-mouth (WoM), is embedded in an extended Unified Theory of Acceptance and Use of Technology (UTAUT2) framework, tested on 308 tourists. PMH mediated the WoM–performance link, and experiential learning emerged as the strongest driver of post-visit performance, revealing rural tourism as a learning-rich experience rather than mere leisure. The study informs tourism education, showing how rural experiences can shape curriculum design and the training of tourism professionals.en
dc.description.versionpublishersversion
dc.description.versionepub_ahead_of_print
dc.format.extent14
dc.format.extent2291006
dc.identifier.doi10.1016/j.jhlste.2026.100628
dc.identifier.issn1473-8376
dc.identifier.otherPURE: 172155852
dc.identifier.otherPURE UUID: 71a38805-df15-441d-a571-6cefbd250f28
dc.identifier.urihttp://hdl.handle.net/10362/206087
dc.language.isoeng
dc.peerreviewedyes
dc.relationhttps://doi.org/10.54499/UID/04152/2025
dc.relationhttps://doi.org/10.54499/UID/PRR/04152/2025
dc.subjectRural tourism
dc.subjectUTAUT2
dc.subjectindividual performance
dc.subjectperceived mental health
dc.subjectexperiential learning
dc.subjecttourism education
dc.subjectSDG 3 - Good Health and Well-being
dc.subjectSDG 12 - Responsible Consumption and Production
dc.titleWhat makes rural tourism tick in Portugal?en
dc.title.subtitleWord of mouth, experiential learning, and individual performance examineden
dc.typejournal article
degois.publication.titleJournal of Hospitality, Leisure, Sport & Tourism Education
degois.publication.volume39
dspace.entity.typePublication
rcaap.rightsopenAccess

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)