What makes rural tourism tick in Portugal?

Pereira, Mafalda; Tam, Carlos

http://hdl.handle.net/10362/206087

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Autores

Pereira, Mafalda

Tam, Carlos

Resumo(s)

Positioning rural tourism as a site of informal, experiential education, this study examines how experiential learning and perceived mental health (PMH) shape rural tourists' post-visit performance in Portugal. The learning construct, with word-of-mouth (WoM), is embedded in an extended Unified Theory of Acceptance and Use of Technology (UTAUT2) framework, tested on 308 tourists. PMH mediated the WoM–performance link, and experiential learning emerged as the strongest driver of post-visit performance, revealing rural tourism as a learning-rich experience rather than mere leisure. The study informs tourism education, showing how rural experiences can shape curriculum design and the training of tourism professionals.

Descrição

Pereira, M., & Tam, C. (2026). What makes rural tourism tick in Portugal? Word of mouth, experiential learning, and individual performance examined. Journal of Hospitality, Leisure, Sport & Tourism Education, 39. https://doi.org/10.1016/j.jhlste.2026.100628 --- %ABS1%

Palavras-chave

Rural tourism UTAUT2 individual performance perceived mental health experiential learning tourism education SDG 3 - Good Health and Well-being SDG 12 - Responsible Consumption and Production

URI

http://hdl.handle.net/10362/206087

DOI

10.1016/j.jhlste.2026.100628

Coleções

NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)

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