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CEOs and Directors’ Perspective Towards Environmental Sustainability and Climate Change
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Resumo(s)
This thesis applied sentiment analysis, regressions, and topic modeling to understand the perspectives
of CEOs and Directors on environmental sustainability and climate change using a data set from the
LinkedIn of the World Economic Forum. With Natural Language Processing, comments were analyzed
to uncover sentiments, topics, and personas. Sentiment analysis identified a largely positive attitude
towards this theme, with the variables Years of Experience and Asia being robustly significant,
negatively, and positively associated with the sentiment, respectively. Also, there is some significance
in the gender female and with the engagement on LinkedIn groups. Topic modeling, employing the
Latent Dirichlet Allocation, uncovered four main topics: the urgency and need for change, the role and
influence of individuals and societies in starting global changes, the focus on practical solutions for
environmental problems, and the positive sentiments towards sustainable practices. These insights
help understand environmental priorities concerning leaders, highlighting the role of corporate
leadership in driving sustainability initiatives. These findings offer a comprehensive analysis of the
perspectives of decision makers, supporting the strategy of effective engagement plans and policies
for these influential stakeholders.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
Palavras-chave
Environmental Sustainability Climate Change CEOs and Directors Sentiment Analysis Topic Modeling Latent Dirichlet Allocation LinkedIn World Economic Forum Leadership Sustainability Perspect SDG 1 - No poverty SDG 2 - Zero hunger SDG 3 - Good health and well-being SDG 4 - Quality education SDG 5 - Gender equality SDG 6 - Clean water and sanitation SDG 7 - Affordable and clean energy SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 10 - Reduced inequalities SDG 11 - Sustainable cities and communities SDG 12 - Responsible production and consumption SDG 13 - Climate action SDG 14 - Life below water SDG 15 - Life on land SDG 16 - Peace, justice and strong institutions SDG 17 - Partnerships for the goals