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DataTítuloAutor(es)TipoAcesso
19-Jan-2022Are ugly products cool? A study on rebelliousness and product design preferencesFaria, Francisca Mastbaum Branco ViegasmasterThesisopenAccess
19-Jan-2022Artificial intelligence (ai) doctors vs. human doctors: does the type of doctor affect consumer well-being? The mediator role of self-doubt in patients with ai vs human doctorReis, Joana Costa da SilvamasterThesisopenAccess
19-Jan-2022Artificial intelligence versus human doctors: can Ai reduce patients- embarrassment after a cosmetic surgerySampaio, Filipa Franqueira de Sousa de SamasterThesisopenAccess
19-Jan-2022Beauty in nature: the impact of beautiful awe-eliciting nature on decision making an experimental studyLang, Ann-KatrinmasterThesisopenAccess
13-Fev-2020Counterfeits luxury consumption in the United Arab EmiratesArnuco, Monerica SantiagomasterThesisopenAccess
19-Jan-2022Does the amount of makeup used by employees in the financial services industry impact customer satisfactionGomes, Beatriz Ledo FeiomasterThesisopenAccess
19-Jan-2022Does ugly art foster creative thinkingMorone, ValeriamasterThesisopenAccess
19-Jan-2022Effective content strategies and interactivity tools to grow social media engagement for premium brandsAerts, MaximemasterThesisopenAccess
10-Dez-2022How plastic surgery influences perceived authenticity- the moderating role of personality traits (extroversion versus introversion)Mitrev, Zara-KostadinamasterThesisopenAccess
9-Ago-2022How salespeople´s makeup levels influence perceived authenticity – the moderating role of implicit of beautyEberhardt, Isabel LenamasterThesisembargoedAccess
17-Set-2021Limits to cultural celebration: effects of cultural appropriation on consumer behaviorFalla, Valeria Maria SalvettimasterThesisopenAccess
20-Set-2019Marketing in Video Game Industry: how do modern online video games fulfill customers’ needs? Based on examples of Fortnite: Battle Royal and League of LegendsSosnowski, Michal AleksymasterThesisopenAccess
19-Jan-2022Mirror mirror on the wall: does the use of filters on selfies influence women´s make-op purchase behaviourAquino, Joana Rita RodriguesmasterThesisopenAccess
6-Jun-2022Partnerships within the gaming economy: can a brand partnership within the gaming economy alter the brand personality of the sponsoring brandSilva, Mariana Rosa Pereira Martins damasterThesisopenAccess
24-Jan-2020Pop-up hotels versus chain hotels: does the type of hotel accommodation influence the traveler’s risk-taking behavior?Clemente, Marta De Pádua Marcelino DinizmasterThesisopenAccess
2-Jun-2020Posing or candid? The effect of narcissism on consumers "responses towards endorsers" modeling styles in advertisementsAndré, Francisco Jorge TimóteomasterThesisopenAccess
24-Jun-2025The effect of AI versus Human in emotionally charged consumption contexts – two experimental studies on customer service interactionsSchmitt, Paulina AntoniamasterThesisopenAccess
18-Jan-2021The effect of implicit theories of beauty on the purchasing intention of ugly foodSilva, Sara Carolina Almeida Amaral Nepomuceno damasterThesisopenAccess
18-Jan-2021The effect of resource scarcity on consumer behavior regarding ugly foodRebmann, Marie FabiennemasterThesisopenAccess
17-Set-2021The interplay of sustainable packaging material and cosumers´ environmental concern for luxury productsCiunel, Malgorzata JoannamasterThesisopenAccess
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